A Breton business owner striving for innovation, Gérard Jicquel launched BL HOTELS in January 2019 as a new high-end hotel brand involved in MICE.


The best and the beautiful: from the acquisition of outstanding sites to offering quality gastronomy.
Expertise and social skills: by surrounding ourselves with top professionals from hospitality and catering, by offering a personalised welcome to the highest standards of French-style luxury.
Service: the very DNA of the group, by offering unique experiences, and by offering an impeccable, high-end service that meets our clientele’s every need.
A human touch: by fostering emotions and relations, and by seeing to both the satisfaction of our clients and the fulfilment of every member of staff.

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